Major Matina Jewell (Ret'd) CSP


Major Matina Jewell (Ret'd) CSP


Major Matina Jewell (Retired) CSP is an inspirational trailblazer, helping leaders build resilient teams to thrive through change.

Named in the ‘AFR 100 Women of Influence 2018’, Matina is also a Telstra Business Awards Finalist and a CPA Australia ‘Top-10 smart thinker’.

Among her honorary roles, Matina is a founding ambassador for Project Thankful, a movement partnered with the United Nations to help empower women and children globally.

A bark portrait painting of Matina was entered for the 2019 Archibald Prize, and her incredible life story has been optioned for a global feature film.

Military Trailblazer & Peacekeeper

Major Matina Jewell (Retired) CSP grew up in the hinterland of Byron Bay and joined the Army at age 17.  During her 15 year military career, Matina:

  • Served on five missions and earned eight war medals
  • Became the only Australian to receive two Republic of Lebanon war medals for acts of bravery on the battlefield and wounded in combat
  • At 23yo, was appointed Officer in Command of the Army Department and Diving Officer for HMAS Kanimbla, then Australia’s largest Navy ship
  • Was the first woman in the Australian Army to complete the physically demanding ‘Navy Diver’ course
  • Worked with the elite SAS and American Navy Seals
  • Tracked-down militia leaders in the Solomon Islands
  • Fast-roped from helicopters
  • Boarded smuggler ships in the Arabian Gulf
  • Trained in three languages (Bahasa Indonesian, Arabic and English)
  • Gained her Masters in Project Management
  • Was selected as a Peacekeeper with the United Nations in Syria and Lebanon 

Advisor & Ambassador

Since being medically retired, Matina has campaigned for change for veterans and others in need through numerous honorary and advisory roles, including:

  • Prime Ministerial Advisory Council
  • National Mental Health Forum
  • ANZAC Centenary Commission, alongside former Prime Ministers Bob Hawke and the late Malcolm Fraser
  • National Suicide Prevention Commission Advisor
  • Australian Peacekeeping Memorial Project – Ambassador
  • Project Thankful – Ambassador

Change Champion

  • 2019 – Archibald Prize Bark Portrait Entrant
  • 2018 – Named AFR 100 Women of Influence
  • 2017 – Certified Speaking Professional (International)
  • 2016 – Telstra Business Awards Finalist
  • 2015 – CPA Australia ‘Top-10 Smart Thinker’
  • Matina’s two-part ABC ‘Australian Story’ achieved record ratings
  • Her memoir, Caught in the Crossfire (Allen & Unwin) a best-seller

Matina is a proud mum to busy young girls with husband Clent, and lives on the Far North Coast of NSW.

Australian War Memorial

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Matina’s ‘In-Their-Words’ contribution, now a permanent exhibition at the Australian War Memorial.  (4:24)

ABC Australian Story Documentary

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The Blue Beret – Parts I & II

Foxtel Documentary

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Foxtel ‘I Survived’ Documentary


Matina is proud to be associated with:

Matina is honoured to be a Brand Ambassador for TOYOTA FINANCIAL SERVICES (TFS) who have supported millions of Australians in financing and protecting their vehicles.

Matina and TFS are aligned in their passion and duty for serving the communities they work and live in.

As a UN Peacekeeper in the Middle East, Matina patrolled ‘The Blue Line’ for many months in her TOYOTA LANDCRUISER PRADO.

And Matina is just as appreciative of the safety and comfort of TOYOTA LANDCRUISER PRADO doing the school drop-off and pick-ups today.

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With aligned values of respect, passion, quality, innovation, and collaboration, Matina Jewell is proud to be associated with the HOGO BOSS brand.

With sustainability and success inextricably linked, HUGO BOSS has long been Matina’s first choice as the most accessible, fashionable and innovative wardrobe. “HUGO BOSS offers high quality and comfort every time – whether I’m heading to a keynote speech from a long haul flight, or to a coffee meeting from school pick up”.

Quality, innovation, and responsibility form the foundation of HUGO BOSS sustainability strategy, and focus efforts on the Sustainable Development Goals (SDGs) of the United Nations.

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AFR 100 Women of Influence Awards
Finalist 2018

AFR 100 Women of Influence Awards Finalist 2018

The Australian Financial Review (AFR) 100 Women of Influence Awards identifies Australian women championing change in business and society, and those who have dedicated their time and energy to help and encourage other women fighting for change every day.

Professional Speakers Australia
Certified Speaking Professional 2017

Professional Speakers Australia Certified Speaking Professional 2017

Matina was awarded Certified Speaking Professional (CSP) accreditation by the Professional Speakers Association Australia in 2017, being recognised internationally as a professional speaker of the highest standard.

Telstra Business Women’s Awards
Finalist 2016

Telstra Business Women’s Awards Finalist 2016

The Telstra Business Women’s Awards recognises outstanding women and celebrates those doing business differently, redefining the conversation on female leadership at all levels of business.

Honorary Roles

Project Thankful

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Project Thankful Founding Ambassador

Matina is a founding ambassador for Project Thankful, a movement to encourage all of us to reflect on how the everyday can be extraordinary. Thankful® is partnered with the United Nations for the empowerment and cessation of violence against women and children, globally.

Australian Peacekeeping Memorial Project

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Australian Peacekeeping Memorial Project Ambassador

The Australian Peacekeeping Memorial Project was established to raise funds to construct the memorial honouring the service, courage and sacrifice of Australian peacekeepers in the service of international peace and security. The memorial opened in Canberra on 14th September 2017, the 70th anniversary of Australia’s involvement in UN Peacekeeping Missions.

ANZAC Centenary

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ANZAC Spirit - ANZAC Centenary Commissioner

Matina provided advice to the Prime Minister and Government as one of the six-member ANZAC Centenary Commission, which included former Prime Ministers Bob Hawke and the late Malcolm Fraser, on how to best commemorate arguably one of the most important milestones in our young Nation's history - The ANZAC Centenary from 2014 to 2018.

Recent Activity

On Vietnam Veterans Day, I pay my respect to and remember, those Australians who fought in the Vietnam War.
May we never forget their courage, resilience and sacrifice.

#lestweforget🌹 📷credit @awmemorial

Fantastic night of fashion fun & conversation with the incredible powerhouse @honjuliebishop at @HUGOBOSS new season launch in #sydney last night #hugoboss #fashion #leadershipinaction #bossxmatina @dressforsuccess @marieclaireau @PommeryOfficial @destinationnsw #eventssydney

Can’t wait for the #hugoboss new season launch in Sydney tonight Stand by for a sneak peek of this season’s fashion trends I’m in love with this red suit! #thankful @boss #fashion #leadershipinaction #leadership #resilience #change #matinajewellonline #bossxmatina #sydneyevents

#OnThisDay in 1941 the Australian Women’s Army Service was formed with the objective of releasing more men into forward areas during the Second World War. The AWAS reached a maximum strength in January 1944 of 20,051.

To read more:

More signed copies my book Caught In The Crossfire this time heading across the ditch to NewZealand #leadershipinaction #resilience #change #dutiful #matinajewellonline #bestsellingbook #author #thankful #newzealandevents @destinationnsw #eventsauckland #caughtinthecrossfirebook

Delighted to be featured September edition #CountryStyleMagazine
sharing stories from my childhood growing up #alstonville Magazine out now #countrylife #countrylifestyle #matinajewellonline #bestsellingbook #caughtinthecrossfire @destinationnsw #Destinationtweed #goldcoastevents

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I admire people who are really clear on their purpose.

I know that when I am living purposefully, I feel more meaning in everything I do.

And when I take action around my purpose, I feel fulfilled.

I call this ‘dutiful’; the duty we have to ourselves to live life on purpose.

purposeful  + meaningful + actionable = fulfilment

It feels beautiful to live dutiful.