Major Matina Jewell

(Retired) CSP

Life-changing perspective from the front line of leadership, resilience and change.

Finalist 2018

Major Matina Jewell

(Retired) CSP

Life-changing perspective from the front line of leadership, resilience and change.


Major Matina Jewell (Retired) CSP is an inspirational trailblazer, helping leaders build resilient teams to thrive through change.

Named in the ‘AFR 100 Women of Influence 2018’, Matina is also a Telstra Business Awards Finalist and was named a CPA Australia ‘Top-10 Smart Thinker’.

Among her honorary roles, Matina is a founding ambassador for Project Thankful, a movement partnered with the United Nations to help empower women and children globally.

A bark portrait painting of Matina was entered for the 2019 Archibald Prize, and her incredible life story has been optioned for a global feature film.

Military Trailblazer & Peacekeeper

Major Matina Jewell (Retired) CSP grew up in the hinterland of Byron Bay and joined the Army at age 17.  During her 15-year military career, Matina:

Advisor & Ambassador

Since being medically retired, Matina has campaigned for change for veterans and others in need through numerous honorary, ambassador and advisory roles, including:

Change Champion

Matina is a proud mum to busy young girls with husband Clent Jewell, and lives on the Far North Coast of NSW.

Play Showreel
Play Video

Australian War Memorial

Matina's In-Their-Words contribution, now part of a permanent exhibition at the Australian War Memorial  (4.24s)

Play Video

ABC Australian Story Documentary

The Blue Beret – Parts I & II

Play Video

Foxtel Documentary

Foxtel ‘I Survived’ Documentary


Matina is honoured to be a Brand Ambassador for TOYOTA FINANCIAL SERVICES (TFS) who have supported millions of Australians in financing and protecting their vehicles.

Matina and TFS are aligned in their passion and duty for serving the communities they work and live in.

As a UN Peacekeeper in the Middle East, Matina patrolled ‘The Blue Line’ for many months in her TOYOTA LANDCRUISER PRADO.

And Matina is just as appreciative of the safety and comfort of TOYOTA LANDCRUISER PRADO doing the school drop-off and pick-ups today.

With aligned values of respect, passion, quality, innovation, and collaboration, Matina Jewell is proud to be associated with the HOGO BOSS brand.

With sustainability and success inextricably linked, HUGO BOSS has long been Matina’s first choice as the most accessible, fashionable and innovative wardrobe. “HUGO BOSS offers high quality and comfort every time – whether I’m heading to a keynote speech from a long haul flight, or to a coffee meeting from school pick up”.

Quality, innovation, and responsibility form the foundation of HUGO BOSS sustainability strategy, and focus efforts on the Sustainable Development Goals (SDGs) of the United Nations.


AFR 100 Women of Influence Awards
Finalist 2018

AFR 100 Women of Influence Awards Finalist 2018

The Australian Financial Review (AFR) 100 Women of Influence Awards identifies Australian women championing change in business and society, and those who have dedicated their time and energy to help and encourage other women fighting for change every day.

Professional Speakers Australia
Certified Speaking Professional 2017

Professional Speakers Australia Certified Speaking Professional 2017

Matina was awarded Certified Speaking Professional (CSP) accreditation by the Professional Speakers Association Australia in 2017, being recognised internationally as a professional speaker of the highest standard.

Telstra Business Women’s Awards
Finalist 2016

Telstra Business Women’s Awards Finalist 2016

The Telstra Business Women’s Awards recognises outstanding women and celebrates those doing business differently, redefining the conversation on female leadership at all levels of business.
Honorary roles

Project Thankful

Project Thankful Founding Ambassador

Matina is a founding ambassador for Project Thankful, a movement to encourage all of us to reflect on how the everyday can be extraordinary. Thankful® is partnered with the United Nations for the empowerment and cessation of violence against women and children, globally.

Australian Peacekeeping Memorial Project Ambassador

Australian Peacekeeping Memorial Project Ambassador

The Australian Peacekeeping Memorial Project was established to raise funds to construct the memorial honouring the service, courage and sacrifice of Australian peacekeepers in the service of international peace and security. The memorial opened in Canberra on 14th September 2017, the 70th anniversary of Australia’s involvement in UN Peacekeeping Missions.

ANZAC Centenary

ANZAC Spirit - ANZAC Centenary Commissioner

Matina provided advice to the Prime Minister and Government as one of the six-member ANZAC Centenary Commission, which included former Prime Ministers Bob Hawke and the late Malcolm Fraser, on how to best commemorate arguably one of the most important milestones in our young Nation's history - The ANZAC Centenary from 2014 to 2018.
Recent Activity

Only 32 days till Christmas!
For those peeps who like to be slightly more organised than the mad Christmas eve present scramble; I’m offering 20% off personally signed copies of my book “Caught in the Crossfire”
Go to apply the coupon code: 

Hope to see you @ one of two events for #PostcardsFromTomorrow online book launches 24/25th Nov
It’s a free event but book proceeds go to Lou’s Place, Sydney’s only daytime drop-in shelter for #women who are victims of #DomesticAbuse

This week is #LeadershipWeek & I’m thrilled to partner with the multiple platinum award-winning team @Safetrac to deliver my Leadership in Action online program.
Recognised as the best compliance training provider for the past 10 years in a row.
For more

This is my favourite new quote courtesy of an amazing kindergarten teacher!
Go on, give your brain a kiss, every time you do some challenging thinking.

#matinajewell #thoughtleadership #leadershipinaction #inspirationalkeynote #leadershipspeaker #keynotespeaker #virtualkeynote

Completing my Remembrance Week activities was a few quiet moments of reflection in my home town of Alstonville at the memorial for Private P.J (Paddy) Bugden V.C.
Paddy lost his life in service of his nation and his mates
#RemembranceDay #WeRememberThem #veterans

Often leadership opportunities show up & we get to make a choice, whether to step back & wait for someone else to step forward & accept the challenge, or we take that leap of faith ourselves. But we need to practice the skill of stepping forward #suddenleadership #matinajewell

Today I delivered the third session of a series of virtual events for the wonderful team at Chubb Insurance Cornerstone group. 
Session focused on planning & communication methods to assist leaders achieve alignment of their vision with their team through effective communication.

During times of crisis it is more important than ever for leaders to communicate with their teams. Particularly if the want to get their people through the event & out the other side as a cohesive unit.
How has your communication with your team and clients changed during COVID?

My fur baby Khiam the cat.
Earlier this year (before we really understood just how challenging 2020 would turn out to be) Khiam was bitten by a brown snake!
He may have used all 9 of his lives in one hit but he somehow survived & is going strong.
You can’t keep a good cat down

When was the last time you let go & took a leap of faith?
It takes courage to push through our own self-limiting beliefs & go beyond our comfort zone to experience something new – something that stretches us to a new level. Cheers to anyone going through a career transition now.

Load More…

I admire people who are really clear on their purpose.

I know that when I am living purposefully, I feel more meaning in everything I do.

And when I take action around my purpose, I feel fulfilled.

I call this ‘dutiful’; the duty we have to ourselves to live life on purpose.

purposeful  + meaningful + actionable = fulfilment

It feels beautiful to live dutiful.