Major Matina Jewell

(Retired) CSP

Life-changing perspective from the front line of leadership, resilience and change.

Finalist 2018

Major Matina Jewell

(Retired) CSP

Life-changing perspective from the front line of leadership, resilience and change.


Major Matina Jewell (Retired) CSP is an inspirational trailblazer, helping leaders build resilient teams to thrive through change.

Named in the ‘AFR 100 Women of Influence 2018’, Matina is also a Telstra Business Awards Finalist and was named a CPA Australia ‘Top-10 Smart Thinker’.

Among her honorary roles, Matina is a founding ambassador for Project Thankful, a movement partnered with the United Nations to help empower women and children globally.

A bark portrait painting of Matina was entered for the 2019 Archibald Prize, and her incredible life story has been optioned for a global feature film.

Military Trailblazer & Peacekeeper

Major Matina Jewell (Retired) CSP grew up in the hinterland of Byron Bay and joined the Army at age 17.  During her 15-year military career, Matina:

Advisor & Ambassador

Since being medically retired, Matina has campaigned for change for veterans and others in need through numerous honorary, ambassador and advisory roles, including:

Change Champion

Matina is a proud mum to busy young girls and lives on the Far North Coast of NSW.

Play Showreel
Play Video

Australian War Memorial

Matina's In-Their-Words contribution, now part of a permanent exhibition at the Australian War Memorial  (4.24s)

Play Video

ABC Australian Story Documentary

The Blue Beret – Parts I & II

Play Video

Foxtel Documentary

Foxtel ‘I Survived’ Documentary


Matina is honoured to be a Brand Ambassador for TOYOTA FINANCIAL SERVICES (TFS) who have supported millions of Australians in financing and protecting their vehicles.

Matina and TFS are aligned in their passion and duty for serving the communities they work and live in.

As a UN Peacekeeper in the Middle East, Matina patrolled ‘The Blue Line’ for many months in her TOYOTA LANDCRUISER PRADO.

And Matina is just as appreciative of the safety and comfort of TOYOTA LANDCRUISER PRADO doing the school drop-off and pick-ups today.

With aligned values of respect, passion, quality, innovation, and collaboration, Matina Jewell is proud to be associated with the HOGO BOSS brand.

With sustainability and success inextricably linked, HUGO BOSS has long been Matina’s first choice as the most accessible, fashionable and innovative wardrobe. “HUGO BOSS offers high quality and comfort every time – whether I’m heading to a keynote speech from a long haul flight, or to a coffee meeting from school pick up”.

Quality, innovation, and responsibility form the foundation of HUGO BOSS sustainability strategy, and focus efforts on the Sustainable Development Goals (SDGs) of the United Nations.

Matina was named in the
AFR 100 Women of Influence 2018′.
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AFR 100 Women of Influence Awards
Finalist 2018

AFR 100 Women of Influence Awards Finalist 2018

The Australian Financial Review (AFR) 100 Women of Influence Awards identifies Australian women championing change in business and society, and those who have dedicated their time and energy to help and encourage other women fighting for change every day.

Professional Speakers Australia
Certified Speaking Professional 2017

Professional Speakers Australia Certified Speaking Professional 2017

Matina was awarded Certified Speaking Professional (CSP) accreditation by the Professional Speakers Association Australia in 2017, being recognised internationally as a professional speaker of the highest standard.

Telstra Business Women’s Awards
Finalist 2016

Telstra Business Women’s Awards Finalist 2016

The Telstra Business Women’s Awards recognises outstanding women and celebrates those doing business differently, redefining the conversation on female leadership at all levels of business.
Honorary roles

Project Thankful

Project Thankful Founding Ambassador

Matina is a founding ambassador for Project Thankful, a movement to encourage all of us to reflect on how the everyday can be extraordinary. Thankful® is partnered with the United Nations for the empowerment and cessation of violence against women and children, globally.

Australian Peacekeeping Memorial Project Ambassador

Australian Peacekeeping Memorial Project Ambassador

The Australian Peacekeeping Memorial Project was established to raise funds to construct the memorial honouring the service, courage and sacrifice of Australian peacekeepers in the service of international peace and security. The memorial opened in Canberra on 14th September 2017, the 70th anniversary of Australia’s involvement in UN Peacekeeping Missions.

ANZAC Centenary

ANZAC Spirit - ANZAC Centenary Commissioner

Matina provided advice to the Prime Minister and Government as one of the six-member ANZAC Centenary Commission, which included former Prime Ministers Bob Hawke and the late Malcolm Fraser, on how to best commemorate arguably one of the most important milestones in our young Nation's history - The ANZAC Centenary from 2014 to 2018.
Recent Activity

Great to chat with Marnie & Campo @River949 radio to promote IWD @ipswichchamber on 8 March

The IWD theme is “Embrace Equity” & we all can play a part.
Equity is vital if we want to create inclusive, unbiased & more productive communities & workplaces

This week’s inspirational post comes from Powerfulsteps & highlights to me why discipline is such a powerful attribute as motivation levels of individuals, teams & organisations can fluctuate over time.

#matinajewell #thoughtleadership #leadershipinaction #inspirationalkeynote

Im looking forward to sharing my experiences at the @ipswichchamber International Women’s Day lunch
Grab your seats for this fabulous event at

#matinajewell #IWD2023 #leadershipinaction #inspirationalspeaker #resilienceinaction #leadershipkeynotespeaker

2023 International Women's Day Luncheon, Bundamba, Wed 8th Mar 2023, 11:30 am – 2:00 pm AEST | Humanitix

Join us as we #embraceequity and celebrate International Women's Day 2023 with a fabulous two-course lunch sponsored by Jade Financial Group. Our gue…

Today marks 104 years since the Armistice that ended the First World War on 11 November 1918.
Take a moment to pause & reflect on the service & sacrifice of our service men & women who died or suffered in all wars and on peacekeeping & humanitarian operations.


Today I had the privilege of delivering the opening keynote to over 600 members from the Insurance Industry on the last day of the @InsAdvisernet conference on the Gold Coast. Great to be the warm up act today for the always fabulous @mattchurch & hilarious comedian @DHughesy

This week’s inspirational post comes from an unknown source but is a great reminder for leaders across all industries of the values required to be successful.
My only tweak on this quote is that for me honesty is not just ‘appreciated’ but is a fundamental value required.

The age profile of veterans in Australia clearly reflects the historic involvement in wars and conflicts overseas. Mini-peak in the 90s reflects WWII, peak in the 80s the Korean War, and the peak in the 70s the Vietnam War. Full column (no pay wall):

Brilliant to be back in my home studio to deliver my favourite format of presentations – that being a 60 minute keynote followed by a dedicated 30 minutes of Q&A with over 900 leaders from @danmurphys stores across the country.

#matinajewell #danmurphys #beverageindustry

Delighted to give the opening keynote to kick off the Association of Financial Advisers (AFA) conference on the Gold Coast today
In line with the conference theme of #AFAthrive2022 I shared my battlefield experiences of how powerful perspective is in terms of building resilience

I love the opportunity to further connect with people through a book signing.
A huge thank you to photographer James O’Gorman @jogmedia for these fabulous behind them scenes shots at the @lindisfarnegrammar business breakfast.
#matinajewell #caughtinthecrossfirebook #memoir

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I admire people who are really clear on their purpose.

I know that when I am living purposefully, I feel more meaning in everything I do.

And when I take action around my purpose, I feel fulfilled.

I call this ‘dutiful’; the duty we have to ourselves to live life on purpose.

purposeful  + meaningful + actionable = fulfilment

It feels beautiful to live dutiful.